I’ll get you from where you are to where you want to be.

Same me. The fat is the difference.

The three men below are all me, same 85.5 kg of lean muscle underneath. Only the body fat on top changes. That fat line is the one thing we’re moving, and everything else follows it.

You don’t see obese 90 year olds. The science agrees, there are no obese centenarians.

The Muscle line reads 85.5kg on all three, and that never changes. The Fat line is the whole story.

Risk, testosterone and lifespan figures are indicative, drawn from large obesity and overweight studies mapped to these body-fat levels. General guidance, not medical advice.

Everything that comes with your £3 a day.

• Your full stack, free for three months. Testo Charge, Creatine and Sleep Charge. It sells for £89.95 on their own site. Yours at no extra cost while you keep checking in.
• A check-in from me morning and night. One tap, ten seconds, so I always know how you are getting on.
• Two weigh-ins in your first week. Day three and day seven, so you see which way the scale is moving while your week still costs a penny.
• A voice note back every time. My own voice, built from your real numbers that day, knowing your full situation, with a proper pep talk when you have earned one.
• Your weight tracked to the day. Right up to the date you hit your target, so you always know if you are on it or off it.

From month four I keep putting £45 a month towards your stack, so your programme becomes £134.95 with the stack included, or drop the stack and stay on the coaching for £89.95. Cancel any time.

Step 1 of 3 · your number, then your plan, then you’re in

Your body is a hybrid.

It runs on two fuels. There’s the petrol, which is the carbs you eat, and there’s the battery, which is the fat you’re already carrying.

Your body will always take the easy one. Every time you top up the petrol, it never has a reason to touch the battery. That’s why a man can train hard for months, feel knackered, and still look exactly the same.

Protein is the other half of it. It keeps you full, so you’re not raiding the cupboard at nine o’clock. And it protects your muscle while the fat comes off, which matters, because losing weight and losing fat are two different things. Anyone can lose weight. You want to lose the fat and keep what’s underneath.

That’s it. That’s the whole philosophy. Carbs down, protein up, let the body eat itself lean.

So how much are you actually carrying?

Two pictures and three boxes. No scales of judgement, and I’m not asking for your email.

1

Which one looks most like you now?

Go with your gut. Tap the closest.

2

Which one do you want to be?

Pick the shape you’re chasing.